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Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.
Databricks.com·July 30, 2026·1 min read
AI Summary
Agentic media buying relies on a foundational reference implementation built on Databricks, allowing autonomous buyer and seller agents to transact. This approach aims to address scalability challenges in media buying by facilitating efficient transactions through automated agents.
From the source
* **What it is:** A reference implementation and self-deploy accelerator for agentic media buying, where autonomous buyer and seller agents transact, built entirely on Databricks. * **The challenge it solves:** Enabling autonomous agents to transact takes fa…
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