Myntra customer base grows 30% in 2026, eyes 100 million monthly users

Business Standard·October 15, 2026·1 min read

AI Summary

Myntra's customer base expanded by 30% in 2026, as the company targets reaching 100 million monthly active users. The platform's Big Fashion Festival launch saw four times normal demand, with over half of first-day orders coming from smaller cities.

From the source

The fashion platform's Big Fashion Festival opened with four times its usual demand, with smaller cities accounting for more than half of first-day orders

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