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Why Cognition bought Poke: AI personality is becoming a competitive advantage
TechCrunch AI·July 24, 2026·1 min read
AI Summary
Cognition has acquired Poke to enhance its AI coding agent Devin with Poke's conversational style and interaction model. This move underscores the increasing importance of AI personality in providing a competitive edge in user interactions.
From the source
The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
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