Commerce AI has a measurement problem no one is talking about
AI Summary
Many brands are unaware of the significant shifts in consumer behavior regarding product discovery and selection. Traditional analytics tools are inadequate for addressing this uncertainty, as the decision-making process has increasingly moved away from brands' own websites.
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Presented by Rezolve Ai Most brands know something is shifting in how consumers find and choose products. What most don't know is how much of that shift has already taken place, where it's happening, or whether they're on the right side of it. That uncertainty is the problem. And the analytics stack most brands rely on isn't built to resolve it. The decision layer has moved In 2014, 82% of digital commerce started on a brand's website. By 2024 that had fallen to 38%, according to Salesforce res
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