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AI marketing needs customer evidence and human judgement, researchers say
Market Business News·October 3, 2026·1 min read
AI Summary
Researchers have developed a method for screening AI-generated marketing messages using a company's previous campaign results, with an email application covering 3. 3 million observations across 34 campaigns.
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Researchers have developed a method for screening AI-generated marketing messages using a company's previous campaign results, with an email application covering 3.3 million observations across 34 campaigns.
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