Europe’s AI labeling and transparency rules are now in effect
AI Summary
The European Union has implemented new AI labeling and transparency rules to help users identify AI-generated content. Under the AI Act, companies must now disclose when interactions involve AI models and when content has been generated or altered by these technologies.
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The EU made some AI labels that companies can use instead of designing their own. | Image: The European Commission / The Verge The European Union has ushered in some additional rules that aim to make it easier for people to identify chatbots and AI deepfakes online. The new transparency obligations under the bloc's landmark AI Act came into effect on August 2nd, requiring companies to disclose when people are interacting with AI models, and if content has been generated or altered by them. The
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