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The Metric Is Not The Mission: The Long Decline Of Certainty
Techdirt·October 15, 2026·1 min read

AI Summary
Big Tech's focus has shifted from expanding the open internet to optimizing for internal metrics and business incentives. This transformation has led to platforms increasingly shaping online experiences around their own assumptions rather than user needs or broader internet growth.
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The Metric Is Not the Mission is a ten-part examination of how Big Tech moved from building and expanding the open internet to increasingly shaping it around its own metrics, incentives and assumptions. Across the series, the argument follows the evolution of…
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