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Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
TechCrunch AI·October 16, 2026·1 min read
AI Summary
Veritas has developed an anti-counterfeit chip designed to authenticate luxury goods including jewelry, trophies, and fragrance bottles. The technology aims to combat increasingly sophisticated counterfeiters who produce "superfakes" that closely replicate brand authentication marks and can be mistaken for genuine products.
From the source
Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
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