ANDOVER, Mass., July 20, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced the appointment of James (“Jim”) White as Senior Vice President of Retail & Channel Growth, effective today, July 20, 2026. White will oversee the Company’s retail and e-commerce sales channels and report directly to Byrna CEO Conn Davis.
White is an accomplished commercial executive with more than 25 years of experience accelerating growth for leading consumer products and durable goods companies. Throughout his career, he has built high-performing sales organizations, expanded national retail distribution, commercialized innovative products, and developed strategic partnerships that have driven sustained revenue and profit growth.
“Jim has a proven track record of building scalable commercial organizations, expanding retail distribution, and delivering measurable growth,” said Conn Davis, CEO of Byrna. “As Byrna continues to strengthen retail execution, increase customer acquisition, and expand across existing and emerging channels, Jim’s leadership, strategic vision, and operational expertise will be instrumental in accelerating our next phase of growth.”
Most recently, White served as President and Executive Director of Maverick Sales & Marketing, Inc., where he advised manufacturers on go-to-market strategy, retail expansion, and commercial growth. During his tenure, he built a national sales organization spanning big-box, e-commerce, grocery, and specialty retail channels, helped clients expand distribution and improve operating performance, and successfully commercialized more than 20 products.
Previously, White held senior commercial leadership roles at Zwilling J.A. Henckels, Nexgrill Industries, and Sunbeam Corporation. During his 15-year tenure at Nexgrill, he helped grow annual revenue over 500% to approximately $300 million through retail expansion, omnichannel development, and the launch of more than 100 products.
White’s appointment is an important step in Byrna’s previously announced realignment of its sales and marketing organization and reflects the Company’s continued focus on strengthening retail growth, improving channel productivity, and expanding customer acquisition. Byrna’s recent initiatives include enhanced merchandising, in-store training, expanded demo experiences, the “Try Before You Buy” pilot program, the “Find the Right Launcher” guided shopping experience, and new marketing partnerships designed to increase brand awareness and conversion.
“Byrna has developed an exceptional brand, an innovative product portfolio, and a strong retail platform with significant runway for growth,” said White. “I look forward to working with Conn and the entire Byrna team to deepen customer relationships, enhance retail execution, expand distribution, and build a best-in class commercial organization that accelerates long-term, profitable growth.”
