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When it came to Cal AI’s viral success, a small army of influencers paid off

TechCrunch AI·October 15, 2026·1 min read

When it came to Cal AI’s viral success, a small army of influencers paid off

AI Summary

Cal AI generated over $30 million in revenue within two years by leveraging a strategic network of paid influencers to drive viral adoption of its product. The nutrition tracking company was subsequently acquired by MyFitnessPal in March for an undisclosed sum.

From the source

The company generated over $30 million in revenue in two years and was acquired by MyFitnessPal for an undisclosed amount of money in March.

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View original at TechCrunch AI

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