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Two Berlin graduates asked 30 design leaders if AI has ended their industry. The answers were somewhat surprising
Creative Boom·August 5, 2026·1 min read
AI Summary
Two Berlin graduates conducted interviews with nearly 50 design leaders about the impact of AI on the industry, compiling insights from 30 into a book. The responses varied, reflecting a mix of opinions and perspectives on whether AI has fundamentally changed design.
From the source
Studio Sprengsatz interviewed nearly 50 designers and agency heads about AI, then turned the best 30 into a book that refuses to give a straight answer. Every design conference now has its obligatory...
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