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Nearly Every Fashion Brand Has an App Now. The Asos Hack Shows Why That Might Be A Bad Idea

WWD·October 12, 2026·1 min read

AI Summary

Fashion retailers like Asos and H&M have become prime targets for hackers due to their proliferation of mobile apps that store customer payment information and personal data. The recent cyberattacks highlight the security vulnerabilities created when every brand rushes to launch its own app without adequate protection measures.

From the source

Last week, Asos got hacked. Today, reports said H&M is being targeted by hackers too. Why fashion brands?

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View original at WWD