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LinkedIn's marketing VP says AI cites point of view, not formatting
Ppc.land·October 10, 2026·1 min read
AI Summary
LinkedIn's marketing VP Davang Shah claims that AI systems cite content based on point of view rather than formatting, referencing data from Meltwater, Semrush, and Forrester though some sourcing remains unclear. The assertion suggests B2B brands benefit from publishing their perspectives on LinkedIn, as AI models may prioritize substantive viewpoints when generating citations.
From the source
Davang Shah's post leans on Meltwater, Semrush and Forrester figures, several without visible sourcing. Who gains if B2B brands publish their views on LinkedIn?
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