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Dentsu Report: 76% of Marketing Chiefs Fear AI Content Boom Is Delivering Less Impact - Brand Spur
Brandspurng.com·October 9, 2026·1 min read

AI Summary
A Dentsu Creative report reveals that 76% of senior marketing decision-makers are concerned that the proliferation of AI-generated content is reducing marketing effectiveness. The findings highlight growing anxiety among marketing chiefs that increased content volume through AI may be coming at the expense of meaningful audience impact.
From the source
The concern emerged in Dentsu Creative’s Making It Real report, which found that 76 per cent of senior marketing decision-makers worry their teams are
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