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Serena Williams’ Venture Fund-Backed Trace Launches App

WWD·October 15, 2026·1 min read

Serena Williams’ Venture Fund-Backed Trace Launches App

AI Summary

Trace has launched a presale shopping app that leverages AI to automatically generate listings for rental and purchase items. The platform, which is backed by Serena Williams' venture fund Serena Ventures, connects users interested in buying or renting goods through its AI-powered marketplace.

From the source

Trace, backed by Serena Ventures, launches a presale shopping app that uses AI to create listings and connect users interested in renting or buying.

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View original at WWD

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