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The case for and against agencies betting on tokens the way they bet on media
Digiday·July 31, 2026·1 min read
AI Summary
Agencies are being encouraged to invest in tokens similarly to how they have invested in media and data. This approach reflects a longstanding model used by holding companies to leverage new technologies for growth.
From the source
It's the same model holdcos have run for years across media and data. Compute is just the latest thing running through that same machine.
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