She Started a Niche Business in Her Basement with $10,000. Now It Does $113 Million in Sales: ‘Took Off Like a Rocket.’

AI Summary

Colette and Andy Bell launched a niche business from their basement with an initial investment of $10,000 and grew it into a company generating $113 million in annual sales. The couple's ability to identify an underserved market and build a business to meet that specific demand became the foundation for their rapid entrepreneurial success.