Why AI could end the price tag as we know it
AI Summary
Artificial intelligence is enabling retailers to implement dynamic pricing strategies that charge different customers varying prices for the same products based on their personal data and purchasing patterns. This technology threatens to replace traditional fixed price tags with personalized pricing that could discriminate between shoppers based on factors like their location, browsing history, and perceived willingness to pay.
From the source
The humble price tag has long served as a common measure of value for consumers. Now, experts warn that artificial intelligence could allow retailers to charge people different prices based on their personal data. Lindsay Owens, CEO of Groundwork Collaborativ…
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