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Instinct was the buzziest AI agent around — can it survive Muse?
The Verge AI·October 9, 2026·1 min read

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Instinct’s agent is always just a text away. Before there were cute little guys, there was Instinct.
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Instinct’s agent is always just a text away. Before there were cute little guys, there was Instinct. In August, the startup got its AI agent to market with an unusual playbook: invite-only, no marketing, and barely so much as a website. And yet, Instinct quickly became the buzziest thing in AI, garnering praise for its straightforward, text message-based interface and its ability to handle chores like booking DMV appointments and sending follow-up emails. Then Muse arrived, followed not long a
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