Loyalty programs were built to reward past spending. The purchase histories, preferences and engagement signals inside them are now among the most actionable first-party data assets a retailer owns. As third-party tracking grows less reliable and artificial intelligence shopping…
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AI
Loyalty Data Is Now AI’s Favorite Currency
Biztoc.com·July 20, 2026
AI Summary
Retailers are increasingly leveraging loyalty program data as valuable first-party assets to train and improve AI systems, replacing the declining effectiveness of third-party tracking. Purchase histories, customer preferences, and engagement signals from loyalty programs are becoming essential currency for AI-driven personalization and business intelligence in retail.
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