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AI Is Bringing Retailers Their Best Customers but Not Closing the Sale
pymnts.com·August 7, 2026·1 min read
AI Summary
AI is helping retailers attract more customers, but it struggles to convert this traffic into sales. Etsy's CEO highlighted the mixed results of AI's impact on consumer shopping habits during their recent earnings call.
From the source
Retailers this quarter are reporting where artificial intelligence has actually changed how consumers shop, and where it has not. Etsy CEO Kruti Patel Goyal told analysts during a second-quarter earnings call Thursday (Aug. 6) that traffic from AI agent platf…
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