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AI is creating a 'Sea of Sameness'; Marketers need a new playbook, says Parminder Singh, Reliance Enterprise.. - ET BrandEquity

brandequity.economictimes.indiatimes.com·July 26, 2026·1 min read

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AI is leading to a homogenization in marketing, resulting in what is described as a 'Sea of Sameness.' Parminder Singh from Reliance Enterprise emphasizes the necessity for marketers to adopt a new strategy to stand out.

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AI is creating a 'Sea of Sameness'; Marketers need a new playbook, says Parminder Singh, Reliance Enterprise..  ET BrandEquity

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View original at brandequity.economictimes.indiatimes.com

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