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How L’Oréal Is Using A.I. to Extend a Nearly $100B Family Fortune
Observer·July 30, 2026·1 min read
AI Summary
L’Oréal is integrating ChatGPT into its sales strategy to enhance customer engagement and bolster its online presence. This move aims to expand its luxury brand offerings and further grow the Bettencourt Meyers family's significant fortune.
From the source
The beauty giant is turning ChatGPT into a storefront while expanding luxury brands and strengthening the Bettencourt Meyers family’s wealth.
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