TOKYO - More than 40,000 engineers, business leaders and technology enthusiasts gathered at Makuhari Messe in June for AWS Summit Japan 2026, one of Japan’s largest artificial intelligence events, where new systems included an AI platform that has cut the time FC Tokyo staff spend selecting match photographs to roughly one-third of the previous level.

The two-day summit, now in its 15th year, was organized by Amazon Web Services, the Amazon subsidiary that provides cloud computing, AI and other digital infrastructure to companies and organizations worldwide. More than 300 companies and developers presented their latest technologies and examples of how AI is being incorporated into business, public services and daily life.

AWS described the gathering as a place of learning for "builders," a term covering engineers, entrepreneurs, corporate employees and individuals who use technology to develop new services. The company said its broader goal is to democratize technology by allowing organizations to access advanced computing tools without the large initial investments and specialized systems that were once required.

Cloud infrastructure has enabled developers to test ideas, learn from failures and build services such as video-streaming and ride-sharing platforms without first establishing their own large-scale computing facilities. Similar technology is now being used in areas closer to daily life, including municipal safety-confirmation systems and the production of sports broadcast footage.

One of the summit’s featured projects was a sports photography selection platform developed by MIXI for FC Tokyo, the J1 League soccer club that became a subsidiary of the technology group in 2022.

MIXI was founded in 1999 and expanded rapidly through its social networking service before diversifying into products including the Monster Strike smartphone game and FamilyAlbum, an application for sharing photographs and videos of children. The group is now applying its digital expertise to sports management, fan engagement and club operations.

After each FC Tokyo match, photographers deliver several thousand to as many as 10,000 images to the club. Public relations staff must quickly identify photographs showing goals, celebrations, individual players, sponsor branding and other important moments for match reports and social media posts.

Supporters expect photographs and reports while interest in the game remains high, but manually reviewing thousands of images placed a heavy burden on a limited number of staff members. Although the club previously used technology that could identify which players appeared in photographs, employees still had to judge the type of play, facial expressions, picture quality and commercial suitability of each image.