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Instagram is adding an AI ‘assistant’ to tell you how to post

The Verge AI·September 30, 2026·1 min read
Instagram is adding an AI ‘assistant’ to tell you how to post

AI Summary

Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram…

From the source

Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram account and offers suggestions on what to change. Using the new assistant, creators can ask open-ended questions about what's trending on Instagram, why one video worked and another didn't, or what piece of content resonate

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