Target SVP says its real AI moat isn't the models — it's everything built around them
AI Summary
Target's Senior Vice President Siobhán Mc Feeney emphasized that the company's competitive advantage lies not in the AI models themselves, but in the infrastructure and systems surrounding them. She highlighted the importance of strategy in determining whether to develop an AI agent, indicating a disciplined approach to AI implementation at Target.
From the source
Target SVP Siobhán Mc Feeney says the AI models her company runs aren't what gives Target its edge — everything built around them is. "There's a lot in it. That to us is the moat," Mc Feeney said at VB Transform 2026. "The models are great, and they're important. They're just not sufficient to be the competitive advantage." That discipline shows up early in how Target decides whether to build an agent at all. Mc Feeney was blunt, even "controversial" by her own admission, about the current AI mo
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