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Why P&G's Marketing Principles Matter in the AI Era: Nishiguchi Explains the Winning Strategy of Formalized Knowledge
xtrend.nikkei.com·October 12, 2026·1 min read
AI Summary
Marketing expert Nishiguchi discusses the renewed importance of Procter & Gamble's traditional marketing principles in the age of artificial intelligence. He explains how formalized knowledge and systematic approaches to marketing provide a competitive advantage even as AI transforms the industry.
This story was originally published in another language — the summary above is an English translation. Read the full article at the source.
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