Artificial intelligence companies are racing to control the infrastructure, data and software layers that will power enterprise intelligence.

Nvidia Corp. remains far ahead in accelerated computing, but Advanced Micro Devices Inc., Broadcom Inc. and other challengers are positioning themselves for a market in which demand may support multiple winners. At the same time, IBM Corp. is under pressure to prove that its software, data and hybrid cloud assets can secure a place in the emerging AI stack.

The next competitive advantage will come from turning proprietary data and domain expertise into an internal system capable of reasoning and executing work, according to John Furrier (pictured, left), executive analyst at theCUBE Research.

“The moat of a business in the future is the brain of the company, the data that they have,” Furrier said. “Can it be organized in a way to reason — system of intelligence, systems of execution, systems of agency? Can they reason?”

On the latest episode of theCUBE Pod, Furrier and Dave Vellante (right), chief analyst at theCUBE Research, discussed IBM’s execution challenges, Nvidia’s infrastructure lead and the growing opportunities for AMD and Broadcom. They also examined open versus closed AI models, token economics and the race to build the enterprise system of intelligence.

IBM’s sharp stock decline prompted speculation that enterprise AI adoption is progressing more slowly than expected. IBM’s performance says more about the company’s portfolio and execution than the health of the broader AI market, according to Furrier and Vellante.

Much of today’s infrastructure spending is flowing toward hyperscalers, neocloud providers and chipmakers. IBM’s mainframe and infrastructure businesses are not as closely aligned with that buildout, while its newer AI offerings have yet to grow enough to offset pressure on older products.

“Their infrastructure business is not aligned with the wave in the industry. They’ve got mainframes,” Vellante said. “What always happens in these waves is the new is not big enough to offset the decline in the old, and I think that’s what’s happening with IBM.”

IBM has many of the assets needed to participate in enterprise AI, including Red Hat, watsonx, governance software and a broad data portfolio. The missing piece is a unified system of intelligence that connects data, context, reasoning and applications. Databricks Inc., Snowflake Inc. and the hyperscalers are already competing for that position. IBM has the components, but it has not assembled them into a platform that commands the same attention, according to Vellante.