In the collective misery that cloaked England on Thursday morning, there weren't many reasons to be cheerful.
Knocked out of the World Cup by a team of gloating Argentinians, it felt like it was going to take a miracle to lift the national mood. Thankfully, the good people of the internet had just the thing.
Within hours of crashing out of the World Cup, social media was ablaze with hilarious takes on the disappointing 2-1 loss to Argentina.
Someone, somewhere, had clipped together a montage of Englishmen sobbing – from Paul Gascoigne at Italia 90 to fans at this World Cup in Three Lions shirts – and set it to the soundtrack of the Oasis song Stop Crying Your Heart Out.
Above the weeping men were the words: 'No World Cup, no Ashes, no prime minister, no air conditioning.'
And by the time I had stopped laughing, I realised that the memefication of this World Cup is partly what has made it one of the most enjoyable in recent memory.
All of which is a surprise, given the endless controversy attached to this tournament.
Ticket prices were astronomical, travel time across three separate countries was epic – and that was if the US let you in at all, given that a Somali referee was banned from entering the country.
A meme generated by artificial intelligence (AI) depicted Argentina's Lionel Messi as 'Fifa's Princess'
The inaugural winner of the Fifa peace prize, Donald Trump, was actively bombing one of the countries taking part, Iran, but still found time to call up Gianni Infantino to get him to overturn a red card that had been given to the US striker Folarin Balogun.
There were new rules, the introduction of 'hydration breaks' that critics claimed had been put there to please American advertisers, and endless accusations that Fifa favoured Argentina.
Most of them were peddled online by people who'd had a whole heap of fun dressing Lionel Messi up in an extravagant pink dress and crown, so that they could label the Argentinian captain 'Fifa's Princess'.
And yet despite all of this, the 2026 World Cup has surely been one of the most successful, cutting through to people who are usually unmoved by football.
Female friends – who dreaded the lobotomising effect tournaments always seem to have on the men in their life – have become obsessed. And it's down to the power of social media.