The Directory

AI Tools

New launches tracked daily — what they cost, who they're for, how to get the most out of them

All tools

Imageby Leonardo.Ai

Leonardo AI

Name: Leonardo AI
Author: Leonardo.Ai

$12/mofree tier available

AI art and game-asset generation

Leonardo AI is a comprehensive generative AI platform that enables creators to generate high-quality images and videos from text prompts. The platform features fine-tuned models, real-time canvas editing, image-to-image generation, video creation, custom model training, and community-created styles. With over 60 million users worldwide, Leonardo offers professional-grade creative tools alongside an accessible free tier, making it suitable for casual experimenters and production workflows. The token-based pricing system provides flexibility, and paid subscribers retain full ownership of generated content.

Who it's for

artistsgame devs

Pricing · freemium

checked Jul 22, 2026

Plan	Price	Includes
Free	$0 /mo	150 Fast Tokens per day (resetting every 24 hours) · Access to community models and basic features · Public creations with non-exclusive commercial license · Basic quality settings · No rollover of unused tokens
Apprentice	$12 /mo	8,500 tokens per month · Faster generation speeds · Access to fine-tuned models and Alchemy features · Token rollover (unused tokens roll over for 3 months) · Commercial ownership of generated images
Artisan	$30 /mo	25,000 tokens per month · Advanced features including PhotoReal v2 and Alchemy Refiner · Unlimited relaxed generation on first-party models · Faster processing and priority queue · Full image ownership and commercial rights
Maestro	$60 /mo	60,000 tokens per month · API access for custom workflows · Unlimited relaxed generation on all first-party models · Advanced video generation capabilities · Highest priority processing and unlimited personal collections

AI-researched pricing — verify on the official site before subscribing.

Use it for

— AI art generation from text prompts
— Character and style-consistent image creation
— Product visualization and mockups
— Marketing campaign asset creation
— Video animation and motion graphics
— Concept exploration and ideation
— Background removal and image editing
— Custom model training on personal style
— Game asset creation
— Social media content production

Get the most out of it

01Test token consumption with a small batch before upgrading: generate a representative sample with your actual settings (model, resolution, variations, edits) to calculate real monthly costs, since token costs vary by model and features used.
02Utilize Realtime Canvas for instant visual feedback while sketching—it updates outputs every ~2 seconds per stroke, enabling rapid iteration and creative exploration without waiting for full renders.
03Leverage fine-tuned models and community-created presets to maintain visual consistency across projects; training a personal style model early locks in your aesthetic and reduces prompt refinement time.
04Understand that free-tier images are public and Leonardo retains usage rights, but paid subscriptions grant full ownership and privacy—upgrade if commercial usage, privacy, or IP protection matters for your work.
05Use the token rollover feature strategically: tokens roll over for 3 months on paid plans, so batch your high-consumption tasks (videos, upscales, high-resolution outputs) at month-end to maximize rolled-over allowance.

Visit Leonardo AI

Was this useful?