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What Consumer Centricity Means Today at the Estée Lauder Cos.

WWD·October 9, 2026·1 min read

AI Summary

Estée Lauder Companies is implementing a consumer-centric strategy that spans retail expansion, leveraging viral beauty product trends, and integrating AI technology. The approach reflects the company's efforts to adapt to evolving consumer behaviors and maintain relevance in the competitive beauty market.

From the source

Inside the Estée Lauder Cos.' multifaceted approach to keeping with the times, from retail expansions to beauty product virality to AI and more.

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